The Good Culture Book

About The Good Culture

Having a positive, interactive corporate culture is something that many leaders strive for, but getting there (and staying there) isn’t just about feel-good policies or Ping-Pong-table incentive tactics. The power of a Good Culture is something to behold, and the cost of not creating one may be more significant than you realize.

In ‘The Good Culture: The Leader's Guide to Creating A Workplace That Doesn't Suck,' Rebecca Friese, cofounder of FLYN, shares the wisdom of her twenty-plus years of creating organizational change across the spectrum of companies—from hopeful start-ups to Fortune 500s—helping you to manage your culture and lead positive change, day by day. This book will guide you in figuring out what works for your company in real life, and how to chuck out what doesn’t, to bring people into the fold and support cultural growth, all the way to the top.

Barnes & noble

Bookshop.Org

Porchlight Books

Book Rebecca for Speaking

Click to upload your testimonials section background image
⇣

⇣ Drag elements to your slide 1 container ⇣

⇣ Drag elements to your testimonial 1 container ⇣

⇣ Drag elements to your testimonial 2 container ⇣

⇣ Drag elements to your testimonial 3 container ⇣

Culture is the secret weapon of today’s top companies. Think of The Good Culture as your owners manual to that weapon. Creating a sustainable, successful business that attracts top talent and engages employees leads to delighted customers and an influential brand. Culture and brand are two sides of the same coin, and if you want to be a market leader, you’d better start from the inside out - with a genuine desire to connect to both employees and customers with empathy.”

Maria Ross, Founder of brand consultancy Red Slice and Author of The Empathy Edge

⇣ Drag elements to your testimonial 4 container ⇣

⇣ Drag elements to your testimonial 5 container ⇣

⇣ Drag elements to your testimonial 6 container ⇣

⇣ Drag elements to your testimonial 7 container ⇣

Organizations are transforming at rapid rates due to the continuous introduction of technology, requiring employees to reskill and upskill for jobs of the future. Recent research implies a link between culture and an employees ability to learn as learning in the new nature of work is critical to prepare for jobs of tomorrow. Rebecca Friese does a brilliant job highlighting the power of a good culture, with practical tools, tips, and applications, to ensure your organization is able to innovate, while minimizing disruption to your greatest assets, your people. If you believe in investing in your people, you must invest in providing a culture where you and your employees can thrive, and this book will give you the guidance to do so.

Dr. Jennifer Neumaier, Social Learning Researcher and Leader, LinkedIn Learning, a Microsoft Company

⇣ Drag elements to your testimonial 8 container ⇣

As Talent leaders and practitioners, we spend years of our professional lives trying to create environments where our employees can thrive. We attend seminars and conferences, scour articles, trade best practices, try hot new concepts and repeat the same old approaches, often all resulting in the same results. Rebecca’s book cuts through the noise and gimmicks to draw out what you really, truly need to know in order to build - and maintain - a Good Culture.

Beth Karlsson, Head of Talent, Pinterest

⇣ Drag elements to your testimonial 9 container ⇣

If you are lucky enough to know Rebecca, then you know her passion to inspire people to love what they do is her calling. It is thrilling to read the pages of her book and be transported back to the many lessons and learnings I've taken away from our almost decade-long partnership. This book is for anyone who wants their workplace to be anything but ordinary and offers the tools to help make it extraordinary.

Danielle Sandars, Director, Global Communications & Employee Engagement - Converse (NIKE, Inc.)

⇣ Drag elements to your testimonial 10 container ⇣

Rebecca’s book tackles the most essential question for leaders today – How can modern organizations drive their innovation and performance with their culture? With insightful stories from leading organizations like Whole Foods, Method, Zappos and Workday, it provides illustrative and practical stories as well as clear diagnostic and guidance tools.
What does good culture look like? What is your present culture? Where can you take your culture? How can you connect your culture in the everyday details (of management, recruitment, hiring, etc.) to the overall organizational purpose? Rebecca’s book can help with those questions and more so that work does not suck at your organization.
I recommend it to anyone leading an organization or aspiring to lead an organization today.

James Sherrett, Strategist, Slack

⇣ Drag elements to your testimonial 11 container ⇣

⇣ Drag elements to your testimonial 12 container ⇣

⇣ Drag elements to your testimonial 13 container ⇣

Love the practicality Rebecca brings to culture change. It’s simple to see that culture drives strong organizations, but driving lasting culture change is complex and difficult. If you’ve tried, you probably wished that you had someone or some resource to help you find the right path. She doesn’t shy away from the reality of that complexity, but breaks it down with real examples, tools and approaches to help you start asking the right questions to find a way forward.

Kate Brown, VP Culture & Engagement, global financial services company

⇣ Drag elements to your testimonial 14 container ⇣

"There are companies that have Good Cultures, and there are companies where work sucks." In Rebecca’s book, the case for creating a good culture is painfully obvious. But she shares a refreshingly obtainable path to getting there. In the years I've worked inside and outside of organizations, I've known this to be true - if you your culture isn't good (aligned with your business strategy), it is unlikely you'll succeed. Rebecca's book makes this formerly "fuzzy" goal of Good Culture clear for all of us.

Julie Hasset, Vice President, Chief of Staff, SaaS Engineering, global enterprise software company

Top

The Good Culture

About The Good Culture

Praise for The Good Culture

Contact Information

Find Us On Social